Breaking Through from Price Wars to Value Wars

It's getting harder to develop new clients lately. Sent out hundreds of prospecting emails with less than3% response rate.

Email blasts alone have limited effectiveness now. Have you tried social media outreach recently?

Posted on LinkedIn but the conversion seems slow.

Need to combine social media with content marketing. For example, publish a short analysis addressing pain points in your target market with solutions. Last month I posted about "How Europe's energy crisis impacts home appliance import demand" which generated three quality inquiries.

Clients are pushing prices down hard now. Southeast Asian competitors are quoting 20-30% lower, squeezing our profit margins.

Can't compete on price alone. Recently pitched a Dutch client on "modular design + local warehouse solution" with 15% premium - they signed immediately. European buyers value long-term stability more.

Speaking of which, how do you view the recent significant FX rate fluctuations?

Must hedge currency risks with financial tools. There's an online seminar about "RCEP Rules of Origin Practical Implementation" at 3pm - want to join? Helpful for developing Southeast Asian markets.

In this business now, it's about professionalism and response speed. With the right direction, pace doesn't matter.