Mr. Wang, if we want our excavator parts to enter the Russian market, I plan to use Google to find agents and customers. It's globally universal and highly efficient!

The idea is good, but in Russia, this approach is too roundabout. You should know that in Russia, the local giant Yandex dominates over 60% of the search market, which is two to three times Google's share. Ordinary people and procurement agents trust it.

B: What? The difference is that big? Aren't they both search engines?

A: That's exactly the key point! When Russian clients search for "стройматериалы" (construction materials) or "запчасти для техники" (mechanical parts), they're accustomed to using Russian—even local slang—on Yandex. Its algorithm better understands Russian grammar variations and delivers more precise results.

B: Then can't we just translate the keywords with Google and search?

A: In our machinery industry, if a single model number or part terminology is mistranslated, the clients we find could be completely off track. Those actively searching these professional terms on Yandex are precisely targeted buyers actively looking for suppliers, with extremely high purchase intent.

B: I see... So it's not about "which one is better," but "which one is more suitable."

A: Exactly! Especially for us in machinery and construction materials, our target clients are highly specialized. For proactive lead generation, you must fish in the right pond. In Russia, Yandex is the largest pond with the most fish.

B: So how do we actually get started? There seem to be quite a few nuances here.

A: The search channels and keyword strategies for the Russian market can't be explained in just a few sentences. If you're currently exploring Russian-speaking markets, click my profile to private message me, and we can discuss the details.