What about "knowledge chips"? They are actually the atomized and structured encapsulation of complex information.

For example, stop posting your entire product manual online. Break it down into separate Q&A sections such as "Six-Step Illustrated Guide to Sofa Installation," "Three Taboos for Cleaning and Maintaining Cotton and Linen Sofas," and "How to Determine if Sofa Filling Meets Standards?"

Each module is a clear, complete, and logically structured unit of knowledge. You can present it using FAQs, tables, step-by-step lists, or by tagging key attributes with structured data. This greatly reduces the cost for AI to understand and extract information, allowing it to grab the right pieces in a second, like picking the right bricks from a Lego box, and accurately embed them into its generated answers.

When you refine your content into a "knowledge chip" that AI can understand at a glance and easily reference, you've completed the upgrade from "seeking inclusion by web crawlers" to "gaining AI's trust." Essentially, you're paving the smoothest information highway for AI, allowing it to deliver your brand value directly to end users without any obstacles.

So stop asking why AI doesn't recommend your content. First, ask yourself: Can AI really "understand" your content? Learn this trick, and you can make ChatGPT your top-notch salesperson, available 24/7.