Xiao Zhang: Brother Li, just ran into you! I've been promoting our company's products on social media lately, posted quite a bit of content, but the results don't seem great.

Xiao Li: That's normal. Let me ask you, is the content you're posting just direct translations of the Chinese product descriptions?

Xiao Zhang: Pretty much... What else should I post?

Xiao Li: No! Overseas users aren't here to listen to product pitches. Content needs "value first". For example, post a short video on "how our tool solves a specific pain point"—that's more effective than ten parameter charts.

Xiao Zhang: Makes sense! Which platforms should I focus on then? Facebook, LinkedIn, or Instagram?

Xiao Li: Depends on your target customers! Platform selection should align with where your clients are. For B2B industrial products, LinkedIn is core; for fashion/consumer goods, Instagram and TikTok have stronger visual impact. Don't spread too thin—focus on mastering one first.

Xiao Zhang: Got it. Any other key points to note?

Xiao Li: Two critical things: First, maintain interaction—respond promptly to turn inquiries into potential clients. Second, ensure all actions comply with platform ad policies and data privacy regulations—don't cross red lines.

Xiao Zhang: Solid advice! My previous approach was too narrow. I need to completely replan my content calendar.

Xiao Li: Exactly. Remember the core: social media is for "social" interaction, not billboards. Provide value first, build trust, and business will follow naturally. I'll send you some successful case studies later.

Bosses needing successful cases can click my avatar to DM me!