Still staying up late optimizing articles piled with keywords, but the traffic remains stagnant? You might have overlooked this: the "first reader" of the future is no longer the user, but AI.
In the traditional SEO era, we catered to search engine crawlers, relying on keyword density and lengthy essays to compete for rankings. But in the GEO (Generative Engine Optimization) era, the rules of the game have completely changed. You're now facing AI "readers" like ChatGPT, Doubao, and Wenxin Yiyan—entities with powerful comprehension but zero patience. They won't savor your article word by word; instead, they'll act like ruthless editors, quickly scanning, extracting, and synthesizing information before directly generating answers for users.
To AI, a long article stuffed with keywords and chaotic structure is like a tangled ball of yarn—it'll likely just ignore it. GEO demands a fundamental shift: we must deconstruct content from "keyword-centric rambling" into precise "knowledge nuggets." So what exactly are knowledge nuggets? Stay tuned for our next video, where we'll break it down!
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