1. Why does my TikTok video start with views but then stop growing?

This is because your video failed to pass the algorithm's "first-layer screening."

• Reason: The algorithm primarily evaluates video completion rate and rewatch rate during the initial few hundred exposures. If these metrics underperform, the algorithm will judge the content as lacking appeal and stop pushing it to a broader audience pool.

• Solution: Optimize the first 3 seconds (Hook) of your video and ensure its music and rhythm encourage users to rewatch.

2. On TikTok, does follower count significantly impact my video's traffic?

The impact is minimal—this is TikTok's biggest difference from traditional platforms.

• Decentralization: TikTok's traffic mechanism is content-driven. Even zero-follower accounts can gain millions of exposures with high-quality content.

• Role: Followers mainly reflect brand loyalty, but your traffic primarily comes from **FYP (For You Page)** algorithm recommendations.

3. How to achieve effective commercial conversion (e.g.,带货) on TikTok?

The key is "Content-to-Commerce" integration.

• Native approach: Avoid hard-selling ads. Instead, seamlessly integrate products into engaging usage scenarios, before/after comparisons, or problem-solving videos.

• Shortest path: Actively use TikTok Shop or place product links in videos to enable instant, hassle-free purchases, reducing drop-off rates.

4. What are Spark Ads, and why are they more effective than regular ads?

Spark Ads are TikTok's unique ad format that promotes already-published "native" videos (whether yours or creators').

• Advantage: These ads appear as regular FYP videos to users, offering higher authenticity, trustworthiness, and engagement rates, resulting in lower costs and higher conversion efficiency than traditional ads.