Today let's talk about how to efficiently utilize Google and Facebook to acquire customers for B2B products like office paper.

The core strategy is to make the two platforms work together. Step 1: Use Google Ads as a precision "sniper rifle." Don't just target broad keywords like "office paper." Instead, focus on long-tail keywords with clear purchase intent, such as "bulk purchase of A4 copy paper" or "eco-friendly recycled printer paper for corporate orders," to directly capture customers actively seeking solutions. Ad copy should hit pain points, e.g., "Customized for businesses to reduce office supply costs," and lead to a clear, high-converting landing page with a short conversion path.

When customers view your page but don't inquire immediately, Step 2 begins: Use Facebook as a trust "booster." Install the Facebook Pixel to track these website visitors. Then, run retargeting ads on Facebook—not hard-selling but showcasing content like eco-certifications, factory production videos, or case studies. This creates multiple warm brand touchpoints while they browse social media, building trust.

Finally, close the loop. Add a WhatsApp button to Facebook ads. When intrigued, customers can instantly message you for quotes or samples via WhatsApp. Google handles precise targeting; Facebook nurtures; and the lowest-cost communication tool seals the deal.

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