Invite overseas clients with topics they care about to boost engagement by 10x

Do you always contact overseas clients like this?

"Hello, is this a convenient time? Do you need our products?" And then, silence follows.

The issue isn't the client, but the conversation topic. Today, let's focus on one core idea: talk about their concerns, not what you have.

For example, if you sell machinery, don't just say "Our equipment is good." Instead, say it like this:

"Hi Mark, I noticed your competitors recently upgraded their equipment, increasing productivity by 40%. We just helped them complete the retrofit and have some insights on reducing investment thresholds—perhaps this could be useful for you."

Or, if you're in building materials trading, don't mass-email product catalogs. Try this:

"I noticed new import regulations for building materials in your country, which may raise your procurement costs. Last month, we assisted a German client in obtaining certification under these new rules—perhaps we could save you some time."

This is what clients want to hear—topics about their competition, compliance risks, and profitability.

Stop mass-emailing now. Spend half an hour: check the client's official website updates, research industry policies, and monitor competitor moves. Use this intel to craft your next message.

Would you rather spend 10 minutes studying their latest needs or 10 minutes polishing product descriptions? I'm certain the former is the better choice.

Next time, we'll discuss how to use three conversational techniques to easily engage overseas clients.