Where does precise traffic come from? 3 steps to teach you how to uncover overseas buyers' 'search secrets'.

Do your clients often ask: "Why am I spending money on ads but not getting real customers?" The core reason is often: the keywords were wrong from the very beginning.

Finding the right keywords isn't about brainstorming—it's about detective work, uncovering the search intent of overseas buyers. Today, I'll teach you three practical steps to identify golden keywords using free tools.

Step 1: Shift from "self-introduction" to "customer perspective"

Forget phrases like "We are an XX factory." Think like a buyer: Would they search for "stainless steel sink factory" or more likely "kitchen sink bulk buy"? The former is "who we are," the latter is "what customers need." Immediately list 10 English scenario terms your product might be searched under.

Step 2: Validate and amplify with tools

Guessing isn't enough—verify with data. Open "Google Keyword Planner" and input your scenario terms. Don't just look for the highest search volume; prioritize (relevance) and (competition). Target terms with moderate search volume, balanced competition, and high alignment with your product/service. These are your high-value "dark horse" keywords.

Step 3: Identify purchase intent and build a keyword matrix

Categorize keywords:

· Informational: Users are researching, not ready to buy.

· Commercial: Users are comparing suppliers—strong purchase intent!

· Transactional: Clear buying intent—these are conversion gold.

Focus your main efforts on "commercial" and "transactional" terms, using them for core page TDK. Meanwhile, use "informational" keywords to create blog content, attracting early-stage traffic and nurturing leads.

Remember, keywords are the bridge connecting buyer needs to your product. A misaligned bridge means even great products won't convert. Starting today, use this method to redraw the "keyword map" for every client you serve.

Follow and DM me "keyword map" to get our free , complete with real industry case studies for immediate implementation.