Dear foreign trade colleagues, today we are going to talk about "Multi-platform collaboration in foreign trade promotion: integrating Google, Facebook, and Yandex resources to maximize benefits", taking the steel industry as an example.
There was a steel foreign trade company that had no plan for promotion at the beginning and blindly placed products on various platforms, but the results were disappointing. The number of inquiries per month was pitifully small, and there were even fewer orders.
After we took over, we conducted an in-depth analysis of the characteristics of each platform. Google Search has a wide coverage and is an important channel for global users to find product information. For industrial basic products such as steel, it can accurately reach professional customers with active purchasing needs, but the competition is also extremely fierce. Facebook has strong social interactivity and can display steel application scenarios through pictures and videos to attract potential customers to interact and share, but its conversion path is relatively indirect. Yandex is dominant in Russia and other regions. Many local steel-related companies and buyers rely on it to accurately connect with specific regional markets.
In the early stage of promotion, we allocated 60% of the budget to Google to expand the basic traffic in the global market, using its search advantage to quickly increase brand awareness, 30% to Facebook for brand image building and potential customer accumulation, and 10% to Yandex to maintain the Russian market. In the mid-term, as the brand became more popular on social platforms, we adjusted the budget for Google to 50%, Facebook to 40%, increased content marketing efforts, and Yandex maintained 10%. In the later stage, when we were preparing to focus on the Russian and Eastern European markets, Google 40%, Facebook 30%, and Yandex increased to 30%.
Through such a collaborative strategy, the steel company's inquiries have increased from less than 20 per month at the beginning to more than 200 per month now. The order volume has also achieved a qualitative leap, successfully opened up multiple overseas markets, and made great strides on the road of foreign trade. This is the powerful force of multi-platform collaborative promotion. Dear foreign trade partners, take action quickly, contact us, and formulate a multi-platform strategy that suits you!
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