Steel foreign trade reversal: three platform linkage, you really will play around?

Release Date:2024-12-16

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In the wave of globalization, how foreign trade enterprises stand out in the fierce market competition has become the focus of many enterprises. Today, we will take the steel industry as an example to discuss in depth "Multi-platform collaboration for foreign trade promotion: integrating Google, Facebook, and Yandex resources to maximize benefits".

1. Initial understanding of the dilemma: blindly launching, mediocre results

There was a steel foreign trade company that faced a vast international market but had no way to promote its products. They blindly placed advertisements on various platforms but failed to achieve the expected results. The number of inquiries per month was very few, and orders were even rarer. I believe that many foreign trade companies have encountered such a dilemma. So, how to break this deadlock and make the promotion effect immediate?

2. In-depth analysis: three major platforms, each with its own advantages

1. Google: King of search, precise reach

As the world's largest search engine, Google has a wide coverage and a large user base, making it undoubtedly the preferred platform for foreign trade promotion. For industrial basic products such as steel, Google can accurately reach professional customers who have active purchasing needs. However, this also means that competition is extremely fierce. How to stand out among many competitors has become another challenge facing companies.

2. Facebook: Social interaction, unlimited potential

As a leader in social media, Facebook's powerful social interactivity provides new possibilities for foreign trade promotion. Displaying the application scenarios of steel through multimedia forms such as pictures and videos can not only attract the attention of potential customers, but also stimulate their interaction and sharing. Although its conversion path is relatively indirect, the brand image and potential customer resources accumulated over a long period of time are wealth that cannot be ignored.

3. Yandex: Regional leader, precise docking

In Russia and Eastern Europe, Yandex is undoubtedly the local search giant. For steel foreign trade companies, Yandex can not only accurately meet the market demand in these specific regions, but also help companies quickly open the door to the local market. Especially in a country like Russia with huge demand for steel, Yandex's promotion effect is particularly significant.

3. Collaborative Operations: Strategy Adjustment and Surge in Inquiries

How do we work together to maximize the benefits of these three platforms? Here is our promotion strategy adjustment process:

1. Initial stage: basic traffic expansion

In the early stage of promotion, we decided to invest 60% of the budget in Google to use its search advantage to quickly increase brand awareness; 30% of the budget in Facebook to build brand image and accumulate potential customers; and the remaining 10% in Yandex to maintain the Russian market. This allocation not only ensures the coverage of the global market, but also takes into account the precise connection of specific regions.

2. Medium term: Increase content marketing

As the brand's popularity on social platforms increases, we adjust budget allocation in a timely manner. We adjust Google's budget to 50%, Facebook's budget to 40%, and increase content marketing efforts to attract more potential customers through high-quality content. Yandex's budget remains unchanged to continue to maintain its position in the Russian market.

3. Later stage: focus on Russia and Eastern Europe market

In the later stage of promotion, we plan to focus on the Russian and Eastern European markets. Therefore, we adjusted the budget for Google to 40%, Facebook to 30%, and Yandex to 30%. Such adjustments not only reflect our emphasis on the Russian market, but also lay a solid foundation for our subsequent market expansion.

IV. Achievements: Inquiries surge, orders soar

Through such collaborative strategy adjustments, the steel company's inquiries have increased from less than 20 per month at the beginning to more than 200 per month now. The order volume has also achieved a qualitative leap, successfully opening up multiple overseas markets. This achievement not only proves the powerful force of multi-platform collaborative promotion, but also provides valuable reference experience for other foreign trade companies.

5. Foreign trade partners, take action!

Dear foreign trade partners, are you also facing similar promotion problems? Are you also eager to stand out in the fierce market competition? Then, take action quickly and contact us! We will tailor a set of multi-platform promotion strategies suitable for you according to your actual needs. Let us work together and stride forward on the road of foreign trade!

In addition, we also provide professional multilingual website building services. Whether it is English, Russian or other languages, we can build a website for you that meets the aesthetics and habits of the target market. Let your products transcend language barriers and reach more potential customers!

In this ever-changing foreign trade market, only by continuous innovation and constant experimentation can we remain invincible. Multi-platform collaborative promotion, multi-language website building... these are just the beginning. In the future, we will bring you more cutting-edge foreign trade marketing solutions. Let us look forward to it and grow together!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!