Too many clicks but low conversion? This trick makes your ads more compelling!

Your ads get a lot of clicks but have a low conversion rate? That might be because your copy isn't clear enough—users don't know how to take action.

For Facebook ads to truly drive sales, pretty pictures alone are not enough.

You must let the audience "know why they should click" and "what they will get by clicking," which requires a strong appeal.

High-quality advertising must have a clear objective, and the copy must be short, accurate, and valuable.

For example, instead of just writing "New product launch," tell users "Limited-time discount, claim now"; "Experience it now, a safer choice for mothers and babies"; "Click to learn more, let your baby drink with more peace of mind."

This is about turning "telling" into "guiding".

You need to answer three questions clearly:

First, what tangible benefits can consumers gain from using your product?

Second, what pain points can you help them solve?

Third, why should they choose you first?

Once these three points are explained clearly, the action button will no longer be a cold "Learn More," but a warm "I want to try."

Therefore, the goal of Facebook ad copy is not to describe the product, but to "inspire action".

To win clicks, first make users understand why they should act now. In the next installment, we'll discuss how to optimize ads when they enter a "fatigue period" and revitalize them.