Table of Contents

1. Preface
2. Market Overview: Smart Website Building Enters a High-Speed Growth Cycle
3. Technology Trends: 7 Core Evolutions of AI-Empowered Website Construction
4. Industry Trends: From Tools to "Intelligent Business Growth Platforms"
5. User Behavior Insights: Changing Core Needs of Enterprises for Website Building
6. Competitive Landscape and Platform Analysis
7. Best Practices: Website Building and Growth Strategies in the AI Era
8. 2025 Outlook
9. Appendix: Smart Website Capability Model (ICBM)

1. Preface

Since the explosion of generative AI in 2023 and the commercialization of AIGC and Agent technologies in 2024, the website construction industry has undergone a revolutionary transformation from "template-driven" to "intelligent generation."

By 2025, smart website building will no longer be synonymous with "visual drag-and-drop + template systems" but will form a new technology category:
AI Website Builder
Its capabilities extend from visual design to content generation, SEO optimization, cross-language dissemination, and full-process business growth.

This whitepaper aims to help enterprises, developers, and industry professionals fully understand the business value, technological evolution, and future trends of smart website building.

2. Market Overview: Smart Website Building Enters a High-Speed Growth Cycle

2.1 Continued Industry Expansion

According to industry platform monitoring (Wix, Shopify, BuiltWith, Google AI Overview statistics), global independent website growth exceeded 58% in 2024–2025, including:

• AI-generated websites accounted for 23% of new builds
• Foreign trade enterprises adopted AI in over 45% of new websites
• For content-based websites, AI-generated content exceeded 60%

It is projected that by 2027, AI-generated websites will surpass 50% of the total.

2.2 Smart Website Building Becomes the "Default Choice" for Enterprises

Traditional website building faces:

• Slow construction speed
• High content production costs
• Multilingual maintenance difficulties
• Unstable SEO performance

With AI integration, these pain points are gradually being resolved.

2.3 Foreign Trade as the Most Active Sector

Smart website building first exploded in foreign trade due to:

• Strong multilingual requirements
• Dependence on Google SEO content volume
• Complex and frequently updated product lines
• Lack of operational staff

Thus, foreign trade is the primary growth engine for AI website building.

3. Technology Trends: 7 Core Evolutions of AI-Empowered Website Construction

Trend 1: From Auto-Generated Pages → Auto-Generated "Website Systems"

By 2025, AI website building will feature:

• Auto-generated website structures (navigation, page hierarchy)
• Auto-generated product page information
• Auto-generated industry content
• Auto-generated "About Us" and brand stories
• Auto-generated SEO metadata
• Auto-generated banners + visual content

Building a commercially valuable website will shrink from days to hours or even 1 hour.

Trend 2: Content AI-ization: SEO Content as the Core Battlefield

AI goes beyond "writing articles" to:

• Keyword matrices
• Multilingual expansion
• Structured SEO output (JSON-LD / FAQ / Breadcrumb)
• Industry knowledge graph construction

AI content is gaining search visibility + conversion value.

Trend 3: AI Makes Multilingual Websites the "Standard"

Historically, multilingual maintenance in foreign trade was costly.
AI enables:

• 100+ language auto-translation
• Source site auto-sync updates
• AI-localized expressions
• Search trend analysis by language
• Overseas user behavior data-driven content training

making it feasible.

Trend 4: Visual Editors Upgrade from "UI" to "AI Design Assistants"

AI provides:

• Auto-color matching
• Auto-layout suggestions
• Auto-copy generation
• Auto-adaptation for PC / Pad / Mobile
• Style checks (alignment, contrast, readability)

Editors no longer require strong design skills—AI offers real-time adjustments.

Trend 5: AI-Driven Auto-SEO Capabilities

Core technologies include:

• Auto-internal linking
• Auto-description generation
• Auto-keyword placement
• Auto-Schema
• AI search (SGE) adaptation
• llms.txt standards (exploding in 2024)

AI transforms SEO from an "expert skill" → a "platform capability".

Trend 6: AI Ad Creatives Automate as a New Starting Point

AI shifts ads from "operational skills" → "one-click completion":

• Auto-generated Facebook/Google ad creatives
• AI material cropping
• Product cutouts + background generation
• Keyword trend analysis
• Ad copy / headline generation
• Audience analysis

This is invaluable for SMEs lacking experience.

Trend 7: Deep Integration of Website Building and Business Growth

Smart websites are becoming "growth systems", including:

• Auto-inquiry collection
• Real-time user behavior analysis
• AI-recommended content
• AI user intent tracking
• Auto-generated industry reports
• Smart product aggregation pages
• AI customer service + auto-replies

Websites are no longer just displays but "intelligent growth engines".

4. Industry Trends: From Tools to "Intelligent Business Growth Platforms"

Smart website building is evolving:

Stage 1: Templatization (2008–2020)

Visual, template-driven.

Stage 2: Componentization (2020–2023)

Drag-and-drop components + responsive design.

Stage 3: Intelligence (2023–2025)

AI-generated content, structure, SEO.

Stage 4: Business Integration (2025–2027)

Websites become intelligent entry points for sales and marketing:

• Smart inquiry systems
• Product knowledge bases
• Customer behavior tracking
• AI support / assistants
• Smart ad automation
• AI-recommended content

5. User Behavior Insights: Changing Core Needs of Enterprises for Website Building

Enterprise user motivations in 2025 show clear shifts:

Need 1: Websites That "Auto-Generate Value", Not Just Display

Including:

• Auto-SEO records
• Auto-lead capture
• Auto-marketing content
• Auto-visitor tracking

Need 2: Frequent Content/Product Updates Require Automation

Especially for foreign trade enterprises:

• Hundreds of products
• Complex parameter variations
• Multilingual descriptions
• Fast-changing market trends

AI perfectly resolves these pain points.

Need 3: Lack of Staff → Demand for AI Replacement

Enterprises prefer paying for AI over multiple roles.

Need 4: Faster, More Cost-Controlled Website Building

Ideal state:

• Build today
• Promote tomorrow
• Receive inquiries the day after

The core value of AI smart websites is "speed + automation".

6. Competitive Landscape and Platform Analysis

Platforms can be categorized (non-commercial ratings) as:

1) AI Smart Website Representatives

• Eyingbao: Strong foreign trade focus, multilingual & SEO capabilities
• Durable: English-market biased, AI-generated initial websites
• Framer AI: Frontend visual design focus

Features:
Strong content, SEO, multilingual, deep AI integration.

2) Traditional Website + AI-Accelerated Platforms

• Wix (AI-assisted)
• Shopify (product image generation)
• WordPress (plugin-driven)

Features:
Weak AI, still template-centric.

3) Marketing Automation-Oriented Platforms

• Systeme.io
• HubSpot CMS

Features:
Strong marketing but complex builds, higher costs.

7. Best Practices: How to Build Websites Correctly in the AI Era

Tip 1: Use AI Website Systems, Not Traditional Templates

Saves significant time and budget.

Tip 2: Structure Websites Around "Core Keywords"

For foreign trade enterprises:

• Product keywords
• Industry keywords
• Application scenario keywords

AI can auto-expand these.

Tip 3: Maintain Content Volume → AI Batch Articles Are Key Weapons

Google is highly sensitive to "content scale".

AI article systems = the core driver of enterprise SEO.

Tip 4: Multilingual Content Is Essential (High ROI)

50%~70% of inquiries come from non-English countries.

Tip 5: AI Ads + Websites Form Growth Loops

Traffic matrices include:

• SEO traffic
• Social media ad traffic
• Product promo images
• AI-generated videos

8. 2025 Outlook

1. AI Will Become the "Second Operator" of Websites
2. Multilingual websites will enter the adaptive localization era
3. Websites will become "AI data collectors" for enterprises
4. SEO will become fully automated (AutoSEO)
5. 90% of enterprises will use AI in website building
6. AI-generated websites will rank faster than traditional sites

9. Appendix: Smart Website Capability Model (ICBM Model)

Smart website capabilities are divided into 4 tiers:

1. I – Intelligence (Smart Content)
   AI articles, AI translation, AI recommendations, AI structure generation.

2. C – Creation (Building Efficiency)
   Auto-structures, auto-banners, auto-navigation, auto-product pages.

3. B – Business (Growth)
   Smart inquiries, AI ads, user behavior tracking.

4. M – Management (Website Management)
   Multilingual sync, permission control, modular components, responsive adaptation.