B2B Google Ads title and copywriting revealed!

In the foreign trade industry, many companies fall into a common trap when running Google search ads: using To C ad copy to attract To B clients. The result? Plenty of traffic, but mostly from individual retail buyers rather than bulk-purchasing corporate clients. So how should B2B Google ads be written?

First, headlines must be professional—directly mentioning products, specifications, and standards like "ASTM A36 Carbon Steel Wire" to precisely match industrial buyers' search habits. Simultaneously, emphasize your credentials and capabilities with phrases like "Bulk Supplier, Factory Price" to immediately signal you're a manufacturer, not a retailer. Quantitative statements like "Annual supply exceeds 10,000 tons" effectively demonstrate scale.

Second, ad content must build trust. Three elements are essential: stable supply, quality assurance, and professional service. Examples: "Factory Direct, Bulk Orders, ISO Certified, Exported to 60+ Countries..."

Third, key considerations: Avoid retail terminology like "cheap" or "buy now" that attracts small buyers. Tailor ads by highlighting regional standards. Ensure claims (e.g., ISO certification) match landing page content. Use professional CTAs like "Request Free Quote" instead of "Buy Now".

Remember: B2B ads shouldn't chase random clicks—they must precisely target clients with genuine procurement needs and long-term partnership potential.