What is the difference between Facebook and Google consulting clients? (Part 1)

Facebook and Google are two frequently used foreign trade customer acquisition platforms. So what is the difference between consulting customers on Facebook and consulting customers on Google?
The main differences are as follows:
1. Characteristics of customer source channels
Facebook
Social relationship driven: Facebook is the world's largest social platform, and customers usually discover company or product information through social recommendations, brand page interactions, group discussions, or advertising. These customers' consulting behavior is often influenced by their social circles, and customers pay more attention to the brand's social recognition and reputation.
Based on interest and interaction: Customers follow relevant brand pages or join relevant groups based on their own interests, and are attracted by the content released by the brand (such as product videos, use case sharing, user reviews, etc.). For example, a fitness enthusiast joins the Facebook group of a fitness equipment brand, and after seeing the product experience and discount information shared by other members in the group, he begins to inquire about product details.
Google
Search intent-driven: Customers mainly search for product or service information by entering keywords in Google search engines. For example, when a user wants to buy a laptop, they will search for keywords such as "cost-effective laptop recommendation" in Google. These customers already have relatively clear needs and are actively looking for solutions, so their inquiries are more targeted.
Reliance on search rankings and ad impressions: A business’s ranking on Google (both organic and paid) is crucial to attracting customer inquiries. If a business’s website ranks high in search results for relevant keywords, whether through search engine optimization (SEO) or paid Google Ads, it is more likely to receive customer inquiries.
2. Motivations and Concerns of Customer Consultation
Facebook
Product experience and social value: Customers are more concerned about the actual experience of using the product and what value the product can bring to their social life. They are also more concerned about the brand's social image, such as whether the brand has a sense of social responsibility and whether it often holds fan events.
Brand interaction and personalized service: They expect to interact with brands and get personalized responses, such as asking "Can you customize products for my special needs?" or hoping that brands can quickly respond to comments and private messages to establish a good communication relationship.
Google
Product functions and cost-effectiveness: Since customers consult with a clear intention to buy, they pay more attention to the product's functional details, technical parameters and price. For example, when consulting about electronic products, they will ask "What is the performance of the processor of this computer?" "Does the price have an advantage compared with similar products?"
Effectiveness of solutions: They hope to find the solution that best suits their needs. For example, for customers who consult software services, they pay more attention to whether the product or service can actually solve their problems rather than the social attributes of the brand.
Besides this, what other differences are there? Please stay tuned for the next issue!