Tight advertising budget for foreign trade? Get 1 free search for foreign clients with Lingying!

Xiao Zhang: President Wang, recently you mentioned the advertising budget is tight. Besides paid promotions, where else can our foreign trade company find clients?

President Wang: Today, let me introduce the first free tool—LinkedIn.

Xiao Zhang: LinkedIn? Isn't it just a professional social platform for posting updates?

President Wang: Have you heard about its search function? Think about it—who are our target clients? American SME wholesale e-commerce owners or European brand procurement managers?

Xiao Zhang: For example... a US-based home decor wholesale company?

President Wang: Exactly! Then we search "Home decor wholesaler USA" in LinkedIn's search bar. Here’s the key—don’t rush to search for companies. First, click "People" to filter. Under "Current company," enter the potential company name, like "ABC Home Goods." Then, in the "Title" field, input "Owner" or "Founder." These are the decision-makers!

Xiao Zhang: Directly reaching key contacts! But how do we gauge their activity?

President Wang: Great question! Check two things: first, when they last posted content, and second, whether their contact field lists an email. Prioritize users active recently with public emails.

Xiao Zhang>Should we send outreach messages right after finding them?

President Wang: Absolutely not! Spend a week interacting to leave an impression first. Then, attach a personalized invitation. Aim to add 5-10 targeted leads daily—that’s 150 potential clients monthly. Next time, I’ll show you how to use Google advanced operators to uncover hidden clients.