The Lead Generation Method Used by 690 Million People in Foreign Trade! Master LinkedIn Like This, and Customers Will Come to You~ Next Chapter

Folks, in this article we've identified quite a few potential clients through search and group targeting, just like casting a net and catching a batch of fish. But to scale up and strengthen your foreign trade business, your client pool needs continuous expansion, along with mastering the techniques of 'finding leaks' and 'leveraging resources'. In the next installment, we'll discuss how to mine resources from competitors, use platform features to expand your circle, and share some paid solutions that can save you significant effort.

IV. Analyze Competitors to Uncover Potential Clients

Make it a habit to browse through your competitors' sales personnel profiles to see which potential clients they're connected with. We can analyze these clients' needs, then highlight where our products outperform the competition—whether it's shorter delivery times, more competitive pricing, or better quality assurance—to attract these clients to our brand.

V. Leverage Platform Features to Expand Your Client Base

On target client profile pages, there's a 'People also viewed' sidebar—this is full of potential clients. Click through them one by one, and if they seem like a good fit, send them a connection request. Also check out the 'Skills & Endorsement' section to see who has endorsed your target clients' skills—they might be your potential clients or partners worth deeper engagement. Additionally, use LinkedIn's 'Posts & Activity' feature to identify and proactively connect with people interacting with your posts, expanding your professional network.

VI. Paid Promotion for Efficient Client Acquisition

Beyond manual client development, LinkedIn offers paid promotion options. For higher efficiency and peace of mind, consider working with professional third-party agencies for paid ads. They're well-versed in platform algorithms and promotion techniques, can precisely target ideal clients, and let you focus on client communication and order conversion—saving both time and effort.

In summary, don't treat LinkedIn casually. Put thought into building a professional, reliable profile image, proactively seek out clients, engage with them, and combine this with paid channels—then clients will come steadily. Found this useful? Give it a like, and tomorrow we'll share more foreign trade干货 (practical insights)!