Ads suspended, orders slashed? 1 minute to get Google Ads troubleshooting secrets

B: Why the long face? Last week you said the new product was going to be a hit!

A: Don't even mention it! Our Google account suddenly triggered a 30-day risk control period, all ads were suspended, and orders plummeted!

B: Don't panic, Google risk control is common! Did you recently change landing pages or use non-compliant ad copy?

A: We just optimized some product descriptions and added words like 'best' and 'top-tier'... Could that be the issue?

B: Most likely! Google has zero tolerance for exaggerated claims. Check the risk control notice in Google Ads backend, remove all non-compliant content, and then submit an appeal.

A: Can the appeal be expedited? 30 days is too long - our inventory is piling up!

B: Don't rush the appeal! Include screenshots of corrections and compliance commitments. Google usually reviews in 7-10 days. Meanwhile use social media like Facebook/TikTok to maintain customer flow.

A: Will the account get permanently banned? This is our main account!

B: Unless it's malicious violations, proper corrections should get it unlocked. Maintain normal operations during risk control, and always self-check ad materials before publishing.

A: Really? I'll go fix it now - thank you so much!

B: No problem, reach out anytime. Hope you get unlocked soon!

A: Great, I'll treat you to milk tea after this gets resolved!