Spending on ads but getting zero inquiries? It's not about bidding—your website can't convert traffic! Three-step self-check to stop the bleeding now!
Step 1: Check "mismatched audience": When customers search"custom leather sofa"but see only iron furniture, immediately open your ad backend and check"search term report"!Add irrelevant keywords as"negative keywords"—stop paying for strangers' clicks!
Step 2: The 3-second life-or-death test! View your ad through customers' eyes:First glance—is this what they need?First screen—is contact info visible?
If both answers are "no", your traffic is leaking! A good page is like a convenience store: desired products at first sight, one-click contact.
Step 3: Break the "trust barrier" No orders from overseas? They don't trust you.Deploy these three trust-builders:
1. Show credentials ISO, patents, test reports—display them prominently.
2. Show real people Factory footage, team photos, client visits—more convincing than renders.
3. Show details Highlight production videos showing craftsmanship, materials, QC—seeing is believing.
Build trust, and inquiries will follow.
Remember this formula:Precise traffic×matching landing page×trust system=inquiries
Traffic is just admission—conversion requires on-page work! Follow me for next episode:How to find100most profitable keywords!
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