Steady Progress on the Path to Global Expansion

Just updated the cost model. The exchange rates and shipping costs in Southeast Asia have fluctuated, severely squeezing the profit margins of several main product models. With the pressure from international brands, the outlook seems... a bit blurry.

When things are unclear, focus on perfecting what you can control. Blurriness is precisely the opportunity to establish new rules.

First, financial security is strategic security. All overseas orders, deposits, and full-payment shipment processes must be strictly enforced. This "safety cushion" is more tangible than any projected profits.

Ensuring payment recovery is the first line of defense. But what about our lack of local experience and technical safeguards?

Second, leave professional matters to professional partners. We've already identified two top-tier trade service providers to leverage their local networks for our protection. The legal team has also completed global patent filings for core technologies—our "tech armor."

Shift from defense to proactively building advantages! So how do we implement brand and customer trust?

Third, use services to bridge thousands of miles. Next quarter, our first self-owned after-sales center in the target market will officially launch. Fault response times will shift from "months" to "hours." Combined with Shanghai BMW's exhibition in the latter half of the year, we aim to make "reliability" the first thing customers associate with us.

Market volatility is a risk everyone faces, but those who turn risk preparedness into customer trust will stand out.

Translate this coping strategy into concrete action plans for your report. Three minutes—let's review the details with the operations team again.