In international trade, choosing the right direction is often more important than sheer effort.

Publish date:2025-12-24
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  • In international trade, choosing the right direction is often more important than sheer effort.
The key to success for export-oriented businesses lies in accurately selecting target markets. This article analyzes real-world cases to demonstrate how factors like climate and consumer habits can help identify the most suitable export destinations, achieving twice the results with half the effort.

A: The quality of this batch of goods is so good, and the price is also competitive. Why are there so few inquiries... Is it because my product description isn't well-written?

B: The issue might not be with the product, but with 'asking the wrong people.'

A: Huh? What do you mean?

B: Look, this down jacket of ours is thick. You're mainly targeting the Southeast Asian market.

A: Yeah, that area has a large population and fast-growing e-commerce. Isn’t the potential huge?

B: The potential is big, but it depends on demand. Southeast Asia is often 30°C—are you promoting down jackets? But if you switch to another place—like Northern Europe or Canada, where winters are long?

A: Oh! I was only thinking 'where the population is large' but forgot 'where the need is'!

B: Exactly. Doing foreign trade is like dating—it's not about 'I'm the best,' but 'I'm the best for you.' Analyze clearly: climate, consumption habits, import policies, even religious beliefs... all are key.

A: So the first step isn't rushing to advertise, but finding the 'right people' first!

B: Smart. Choosing the right export region means half the work is done. Remember, in places where there's no need, even gold will be treated as stone.

A: I get it now! I’ll reanalyze the market right away!

B: For foreign trade, direction matters more than effort. Interested bosses can leave a comment, and I’ll help you.

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