Stop saying Facebook can't sell steel! Not understanding buyer psychology means wasting money no matter how much you invest

Stop saying Facebook can't sell steel materials! Not understanding buyer psychology means all your efforts are in vain.

Many steel export bosses ask me: Is Facebook advertising effective for selling steel?

Of course it is, but the key isn't your budget or how polished your creatives are—it's whether you truly grasp buyer psychology.

Facebook's ad logic isn't search-based; it's "potential reach." Since it's proactive outreach, what moves them isn't ads—it must be trust.

Overseas buyers go through just three steps from seeing an ad to leaving an inquiry:

First, do I trust you?

Second, do you understand me?

Third, am I willing to spend time learning about you?

So when crafting ad copy, I first address their "concerns": Have you fulfilled orders in my country? Can I trial with small batches? Is delivery timing reliable?

The same goes for creatives—don't showcase cold machinery but "scenes": factory installations, dockside shipment footage, client inspection photos... These visuals convey trust better than any specs.

Remember: On Facebook, you're not selling products—you're selling reassurance. Then go all in on creativity, and the next big order could be yours!