What is the best tool for business professionals and clients to do emotional marketing?

In the past few years of doing foreign trade, people often ask me: What tools are most effective for emotional marketing with clients?

The answer is actually very simple—just treat clients with genuine sincerity.

Last month, a friend of mine shipped goods to a German client and deliberately filmed a workshop video before packing: workers meticulously inspecting every detail of the equipment, along with a handwritten card in German saying "Happy Birthday to Your Daughter"—because the client had mentioned in a previous chat that his daughter was turning 8 soon.

After receiving the goods, the client immediately called and said this was the warmest supplier he had ever worked with. You see, it’s not about fancy rhetoric or expensive gifts, but remembering those "non-business details" with sincerity.

In the foreign trade circle, we often say "make friends first, then do business." But how to put it into practice? Just take the client’s words to heart: if they mention their hometown coffee is great, include a bag with the next sample; if they complain about slow logistics, proactively help track every shipping node.

Behind every cold order are real, living people. No tool is more powerful than "sincerity" in building emotional connections, because it’s embedded in every detail—something clients can genuinely feel.

So stop looking for shortcuts. Treat clients like friends with genuine care—that’s the only "universal tool" for emotional marketing.

Share your stories in the comments, and next time I’ll bring more practical foreign trade marketing tips!