System 1: Conversion System (Make Clients Willing to Contact After Viewing)

The goal of the conversion system is simple: reduce three client costs—understanding cost, trust cost, and contact cost.

• Understanding cost: Clearly explain what you sell, what problems you solve, and suitable scenarios using industry language.
• Trust cost: Address clients' biggest concerns on the page (qualifications, processes, delivery, guarantees, FAQs).
• Contact cost: Ensure clients can reach you anytime, with clear entry points, short paths, and smooth mobile experience.

System 2: Content System (Let Clients Find You Themselves)

Growth-oriented content is not a "company news collection" but answers real questions clients search, ask, and compare, providing clear conclusions and recommendations.

• Turn "industry questions" into "decision questions": how to choose, is it worth it, what are the risks, is it suitable for me?
• Every piece of content should link to a page: after reading, clients can learn more, compare, or consult.
• Content is not about quantity but about solving problems, making it easier to attract long-term clients.

System 3: Promotion System (Controllable Budget, Scalable, Stoppable Losses)

The core of promotion is not "spending money" but "getting people to contact you after spending." Otherwise, clicks are just costs.

• Good promotion systems direct "traffic" to "traceable clients," not just "pretty data."
• Be able to differentiate: which channels are worth scaling, which should be adjusted or stopped.
• Promotion and landing pages must be reviewed together: if pages can’t convert, bigger budgets mean bigger waste.

System 4: Results Dashboard (Bosses Only Check Three Things Monthly)

Bosses don’t need complex jargon—just three clear items monthly to make budget decisions:

1. How many new traceable potential clients were added this month?
2. Where did these clients come from (search, content, ads, etc.)?
3. Top three actions next month (scale what, optimize what, stop what).

Path A: SaaS Smart Website Builder

Best for: Small teams, quick launches, treating the website as a long-term client acquisition asset.

Advantages: Easier to form sustainable operational rhythms; collaboration and maintenance costs are usually more controllable.

Watch out: Don’t just compare subscription prices—ask about future expansion, collaboration, data, and reporting support for long-term growth.

Path B: Open-Source / WordPress

Best for: Teams with technical skills or stable outsourcing, seeking higher flexibility and willing to handle maintenance workloads.

Advantages: Flexible, highly customizable.

Watch out: Maintenance, upgrades, security, performance, and plugin compatibility become long-term costs; without a stable team, it can "get messier with changes."

Path C: Custom Development

Best for: Extremely complex workflows, strong proprietary/compliance requirements, and ability to handle longer cycles and higher uncertainty.

Advantages: Deep customization for your workflows.

Watch out: High dependency on the dev team for iterations; if delivery and operations aren’t planned together, the site may still not bring clients post-launch.