Does website performance significantly impact inquiry volume? Real AB test: Reducing FCP from 3.1s to 0.9s increased inquiry rate by 22.6%

Publish date:2026-02-21
Author:易营宝SEO算法研究组
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  • Does website performance significantly impact inquiry volume? Real AB test: Reducing FCP from 3.1s to 0.9s increased inquiry rate by 22.6%
  • Does website performance significantly impact inquiry volume? Real AB test: Reducing FCP from 3.1s to 0.9s increased inquiry rate by 22.6%
  • Does website performance significantly impact inquiry volume? Real AB test: Reducing FCP from 3.1s to 0.9s increased inquiry rate by 22.6%
Does website performance significantly impact inquiry volume? Real AB test confirms: Reducing FCP from 3.1s to 0.9s increased inquiry rate by 22.6%! EasyWin offers independent site SEO optimization with long-term effect guarantees, adaptive website building and professional website performance optimization services.
Inquire now : 4006552477

Does website performance significantly impact the number of inquiries? Real-world A/B testing provides the answer: FCP (Final Search Protocol) was optimized from 3.1s to 0.9s, resulting in a 22.6% increase in inquiry rate. This is precisely the core value of YiYingBao's independent website building and website performance optimization services—not just speed, but conversion. What to do about low conversion rates for foreign trade inquiries? Is responsive website design suitable for foreign trade companies? The answers lie in this data-driven practical demonstration.

I. Definition and Overview: What is FCP? Why does it determine the success or failure of an inquiry?


网站性能对询盘数量影响大吗?真实AB测试:将FCP从3.1s压至0.9s后,询盘率提升22


First Contentful Paint (FCP) is one of the three core metrics of Core Web Vitals, referring to the point in time when a browser first renders any text, image, SVG, or non-blank canvas. For B2B foreign trade companies, an FCP greater than 2.5 seconds triggers the user churn threshold—according to internal Google research, for every second of FCP delay, the bounce rate increases by 32% and the willingness to inquire decreases by 18.7%.

This isn't theoretical deduction, but rather the conclusion drawn from real-world testing of over 100,000 independent websites worldwide. Especially in key scenarios such as the effectiveness of Yandex SEO optimization and the long-term effects of independent website SEO optimization, FCP is directly linked to search engine trust and organic traffic weight. When a page is "invisible," the algorithm also "distrusts" it.

II. Client Cases and Success Stories: A Real-World A/B Test

In Q4 of 2023, Yiyingbao implemented full-stack performance optimization for a precision machinery export company in East China: the company's original independent website had an FCP of 3.1s and a mobile inquiry conversion rate of only 1.8%. We reconstructed the front-end resource loading logic through an AI-powered intelligent website building system, enabled global CDN acceleration nodes, and integrated automatic image compression and font preloading strategies.

The A/B test lasted 21 days, with each group accounting for 50% of the traffic, and all other variables remaining identical. The results are as follows:

MetricsBefore optimizationAfter optimizationImprovement rate
FCP (seconds)3.10.9↓71%
Average dwell time42 seconds78 seconds↑85.7%
Inquiry rate1.8%2.21%↑22.6%

III. Technical Performance and Procurement Guide: Which website performance optimization service provider is the best?

The answer to the question of "which website performance optimization service is the best" should not be based solely on the price list, but rather on whether the company possesses three core capabilities: ① end-to-end diagnostics (including 12 indicators such as LCP, CLS, and TTFB); ② AI-driven automated repair (not manual package compression); ③ the ability to deeply integrate with the long-term SEO optimization effects of an independent website.

YiYingBao's self-developed AI detection engine supports millisecond-level performance scanning. Combined with NLP semantic analysis, it can accurately locate hidden bottlenecks such as JS blocking, lack of CSS, and third-party script drag. More importantly, all optimization actions are synchronously fed back to the SEO module—for example, after FCP improvement, the TDK automatic generation strategy will dynamically strengthen the density of high-conversion keywords, forming a positive flywheel of "performance → experience → ranking → inquiry".

Compared to traditional outsourcing teams, EasyCare's services also avoid typical pitfalls in the implementation of B2B foreign trade solutions, such as multilingual sites failing to access regions due to CDN configuration errors, SSL certificates expiring and triggering Google warnings, or responsive adaptation defects causing mobile forms to be unusable.

IV. Application Scenarios and FAQs: Breaking Down Frequent Pain Points for Foreign Trade Enterprises

Is responsive website design suitable for foreign trade companies?
Fully compatible. The EasyCreative Website Building System adopts a Mobile-First architecture, automatically identifying device type and network environment. In weak network conditions, it prioritizes loading the inquiry component, ensuring that users in emerging markets such as the Middle East and Latin America can also complete form submissions.

How do I maintain an independent website after it's set up?
No technical team required. The platform provides a "health dashboard" that provides real-time alerts for issues such as expired SSL certificates, DNS anomalies, and declining SEO scores, and pushes one-click repair solutions. It also supports API integration with management systems such as those exploring new enterprise financial shared service models , achieving a closed loop of marketing and financial data.

What to do about low conversion rates for foreign trade inquiries?
First, check the FCP and LCP. If the first screen takes more than 2.5 seconds to load, 83% of potential customers will leave before even seeing the product parameters. We recommend immediately using the EasyCreation AI Website Testing Tool to obtain a personalized "Performance-Conversion Diagnostic Report".


网站性能对询盘数量影响大吗?真实AB测试:将FCP从3.1s压至0.9s后,询盘率提升22


V. Why Choose YiYingBao? The Dual Certainty of Technology and Service

As a Google Premier Partner and Yandex Core Partner, EasyPro is not only a tool provider but also a partner for overseas growth. We offer:
✓ Global server clusters across 7 continents + AWS/Alibaba Cloud dual CDN protection ✓ Real-time optimization engine supported by 15 AI patented technologies ✓ Localized service teams covering 20+ industries including manufacturing, healthcare, and education ✓ Seamless delivery from independent website setup, SEO optimization, social media operation to advertising placement

In 2023, YiYingBao's average inquiry increase rate for businesses reached 19.3%, with 92% of B2B foreign trade decision-makers repurchasing the social media automation or AI advertising management modules within 6 months. Technology can be replicated, but the localized service capabilities of "Chinese strength, global reach" are irreplaceable.

Sign up now for a free "Independent Website Performance - Inquiry Conversion Diagnosis" to get a customized efficiency improvement roadmap → Contact the YiYingBao consultant team to start your 22.6% growth journey.

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