3 Steps to Improve Google Ads Matching and Get Customers to Come to You!

Many foreign trade companies encounter a problem when running Google search ads: even though the bid is not low, the click-through rate and inquiry volume are very poor. In fact, the issue often lies in the low relevance between the ad headline, description, landing page, and keywords.

Google's system evaluates the relevance of your ad to the user's search intent. The higher the relevance, the higher the quality score, and with the same bid, you can achieve better rankings and lower click costs.

So how to improve relevance?

First, the headline should include keywords naturally. For example, if a customer searches for "carbon steel pipe," the headline should contain phrases like "carbon steel pipe supplier" or "carbon steel pipe manufacturer direct sales."

Second, the description should extend the keywords and highlight points of customer concern, such as price, delivery time, specifications, and bulk purchasing.

Third, the landing page must align with the ad. If the ad mentions "manufacturer direct supply," the page should also display words like "factory" and "ex-factory price." The page title and paragraphs should ideally include the keywords.

Additionally, you can use dynamic keyword insertion to automatically adjust ad content based on search terms, making it more aligned with customer needs.

Remember: Bids can buy exposure, but relevance wins clicks. Only when the ad, keywords, and page are in sync can your Google ads truly save costs and perform efficiently.