Breaking through export challenges! How construction machinery can resolve market / competition / supply chain risks and build brand competitiveness

Breaking Export Challenges! How Construction Machinery Can Navigate Market/Competition/Supply Chain Risks to Build Brand Competitiveness

While the export market for construction machinery shows promising prospects, multiple risks remain that require vigilance. On the market front, emerging markets face frequent political and economic volatility, with exchange rate fluctuations and trade barriers potentially eroding project returns. On the competition front, international brands like Caterpillar and Komatsu hold technological advantages in high-end markets, while our products primarily consist of mature 3-ton, 5-ton, and 6-ton models, necessitating breakthroughs through differentiated competition. On the supply chain front, price fluctuations in raw materials like steel and hydraulic components, coupled with rising global logistics costs, may compress profit margins.

To address these challenges, we have implemented targeted measures: collecting deposits and requiring full payment before shipment to mitigate capital recovery risks; compensating for limited international trade experience through internal training while establishing preferential cooperation mechanisms with domestic and foreign professional institutions to leverage external expertise in risk avoidance; and prioritizing the protection of domestic intellectual property rights to safeguard product interests through legal means, thereby stabilizing market competitiveness.

Localized operations and brand building are advancing in parallel: establishing after-sales service centers in key target markets to provide rapid maintenance and technical support, enhancing customer satisfaction; actively participating in international exhibitions like Shanghai Bauma and Russia's Industrial Expo, collaborating with local media to shape a professional and reliable brand image. If you'd like details on risk management strategies or wish to explore cooperation models, we welcome you to contact us.