Facebook ads are unstable, often not because you don't know how to optimize, but because you're optimizing too aggressively. I have a client who didn't adjust budgets, change creatives, or tweak audiences for 7 consecutive days, yet ROAS increased by 30%. It's not luck—it's me finally stopping the battle against the algorithm.

Do you also do this: the moment data fluctuates, you start making changes—no orders? Immediately swap creatives. CPA rises today? Adjust budgets tonight. You think you're saving the account, but actually, you're constantly interrupting the system's learning. The algorithm hasn't even figured out who will buy, yet you've already changed every variable.

Most unstable Facebook campaigns get stuck in these 6 areas: First, unclear platform policies, optimization events, and attribution windows—the data you see is already flawed. Second, audiences aren't segmented finely enough—different countries, languages, and spending power mixed together, high impressions but zero conversions. Third, creatives aren't localized—machine-translated copy, domestic cultural references, and domestic aesthetic standards quickly get flagged as low-quality. Fourth, messy account foundations—chaotic pixels, misconfigured CAPI/AEM—you think the system is learning, but it's learning dirty data. Fifth, extreme budget allocation—all funds on one ad set means one mistake loses the entire budget. Sixth, wrong campaign pacing—checking three times a day, making five changes—you're more impatient than the algorithm.

Truly stable Facebook campaigns aren't about "doing more"—it's about doing the right things at the right stages. During testing, give the system 3-5 days; don't rush conclusions. At scale, meet data thresholds before slowly increasing budgets. When data fluctuates, first review the funnel—don't instinctively click "edit."

Advertising isn't about you controlling the system—it's about you cooperating with its learning. Avoiding wrong actions at wrong stages is where profitability begins. Follow me for more Facebook tips