Steel industry export dry goods sharing

Hello, bosses in the steel industry! Today, let's talk about the dry goods of Google Ads in the steel foreign trade sector.

As a major B2B trade commodity, steel overseas buyers place more emphasis on qualifications, standards, and production capabilities. When searching on Google, they precisely target keywords like "ASTM standard steel plate supplier" or "construction steel bar exporter"—terms that include product specifications and international standards. They also pay attention to certifications like ISO and API.

Google Ads perfectly aligns with this demand—it can reach global engineering firms and large-scale buyers by leveraging multi-dimensional keywords such as product types (steel pipes/coils), application scenarios (shipbuilding/construction), and trade attributes (wholesale/export) to accurately match procurement needs. Moreover, overseas steel procurement involves long decision cycles, and Google's multi-scenario exposure can continuously engage potential clients, building trust.

The core logic is to capture buyers' search habits—"looking for standards, qualifications, and production capabilities"—and align with their needs using precise keywords. This is also the key to successful Google Ads for steel foreign trade.