Master these 4 account relationships to truly help your Facebook page generate leads

Attention, friends doing social media promotion! Now, the first impression of customers is no longer in price lists or emails, but on your Facebook public page! To acquire customers, enhance brand image, and reduce ad costs, a professional public page is key.

First, clarify account relationships: A personal account is for the admin, a public page is like a corporate website, an ad account is for ad placements, and Business Suite handles operations management.

Five criteria to judge if a page is qualified: Professionalism (profile picture, cover photo, info), Searchability (name includes keywords), Credibility (bio showcases qualifications), Engagement (regular updates), and Ad compatibility (complete information).

Tips for creating an outstanding public page: Use memorable names with keywords, a clear logo for the profile picture, a cover combining core products/certifications/USPs, and a 150-200-word bio stating identity, services, strengths, and contact.

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