B: Manager Chen, our domestic trade orders are becoming more and more overwhelming. We would like to try foreign trade, but we have no idea what to do.
A: Mr. Li, foreign trade is a blue ocean, but the logic is completely different from domestic trade. Today we will break down the three key steps.
Step 1: Market Positioning
Don’t just launch your product right away! Use Google Trends to check the hot search terms in your target country. For example, if you sell building materials, should you focus on Southeast Asia or the Middle East?
B: I see! Then we can just ship directly after we find the market? Where can we find foreign customers? We can’t just rely on luck, right?
A: Step 2: Target high-value customers
The face recognition trick for domestic trade doesn't work for foreign trade! Teach you how to use Google's three tools to accurately target customers:
The first step is keyword analysis, product word + OEM/private label/bulk order
The second knife: time hunting (call up the world clock) You send an email at 9 o'clock? American customers are sleeping!
Use Google Analytics to find out the active hours in your customers’ locations.
The third knife: competitor mining. Want to know who is stealing your customers?
1️⃣ Search “brand name + distributor” on Google to find the other party’s channels
2️⃣ Use Google Ads remarketing to attract visitors: Push your ads immediately to customers who have visited your competitor’s website!
B: So it can be done this way, but what about the actual sales channels?
A: This is the third step: accurate customer acquisition
Goolge promotion + independent website traffic is a golden combination! Here comes the point. Using Google Ads to target high-intent words is 3 times more efficient than blindly participating in exhibitions!
B: Wait! Is there anything I need to pay attention to?
A: Of course there are. The first is the risk of exchange rate fluctuations: pay attention to exchange rate trends and consider using financial instruments to lock in exchange rate costs. The contract can stipulate a price adjustment mechanism when the exchange rate fluctuates too much.
The second is the cross-cultural minefield! Sending Christmas promotions to Middle Eastern customers? Directly lose the order! Don’t push for a response during Ramadan?
B: Is there any way for new companies to get started quickly?
A: You can start by testing the waters in Southeast Asia, the Middle East and other small language markets, where there is a large demand and low barriers to entry. We also provide full-process guidance to help companies avoid detours!
B: I see! It seems that if you find the right method, it is not difficult to transform domestic trade into foreign trade!
A: Yes! Implementing these key points, coupled with the help of a professional team, overseas markets can be easily opened! If you are interested, please send a private message to "Go Global" in the background.
