Must-read for doing foreign trade! LinkedIn free lead generation: From finding decision-makers to closing deals, zero-cost all the way

Xiao Zhang: President Wang, how to find real decision-makers on LinkedIn?

President Wang: It's very simple, use advanced search properly. For example, to find American importers, don't search by company name, search by job title.

Xiao Zhang: What specific job titles should we search for?

President Wang: Enter "Purchasing Manager", "Procurement Director", "Founder", plus industry keywords like "furniture". Focus on users with complete profiles and recent activity.

Xiao Zhang: Should we send proposals immediately after connecting?

President Wang: Too hasty! Do three things first: like their recent posts, leave a valuable comment, and share a relevant article while tagging them.

Xiao Zhang: Is this to build familiarity? President Wang: Correct! After one week, send a personalized invitation: "Your insights on supply chain optimization are inspiring, hope to connect for discussion." After connecting, don't pitch immediately - observe their activity and find common topics.

Xiao Zhang: When should we discuss business then?

President Wang: The perfect timing is when they mention "seeking new suppliers" or "expanding product lines" in posts. Then DM them: "Noticed you're looking for XX products, we recently helped NY clients solve similar issues - would you like to review our solution?" What other free lead-generation methods would you like to know? Feel free to ask questions.