Why are foreign customers increasingly preferring to shop on Google foreign trade websites?

Why do foreign customers increasingly prefer shopping on independent foreign trade websites through Google?

There are several key reasons behind this trend, and I'll explain them to you.

The most important factor is that independent websites can provide a complete and unique brand experience. When customers enter through Google search, it's like stepping into a brand's "exclusive exhibition hall"—from design, storytelling to product displays, everything conveys a consistent tone. This makes it easier to build trust and emotional connections compared to crowded platforms like Amazon.

Secondly, they can find distinctive products not commonly available in the market. Independent websites often specialize in niche areas, offering products with stronger design sensibility or functionality, satisfying consumers' desire for individuality and aversion to homogeneity—making the shopping process feel like a "treasure hunt".

More importantly, independent websites provide better control and service experience. Brands can independently optimize the entire journey from browsing to after-sales, offering more attentive customer service and flexible post-sale policies, making customers feel more valued.

Simply put, customers coming through Google's active search have clear purchase intent. When they discover a professional, unique, and smoothly experienced independent website, they're not just buying products—they're seeking and identifying with a brand. This is precisely the core appeal of independent websites.