I often hear people say:“Facebook doesn’t work anymore, and advertising on it is ineffective.”
But the more I hear it, the more I feel:it’s not thatFacebook is useless, it’s that the way you promote on it is wrong.

I’ve seen too many people make these three mistakes��

First, using a personal account as a business account.
After posting just a few posts, the account gets banned, and then you turn around and blame the platform for being terrible. You haven’t even set upBM, nor installed the pixel, so the system has no idea who to show your content to.

Second, your creatives are always“factory + machines + nine-grid collage”.
Foreign audiences feel sleepy just looking at it. This year, the platform favors native short videos, and you’re still posting product images from three years ago, so of course it’s no surprise you’re not getting traffic.

Third, once you post, you stop managing it and never interact.
Someone leaves a comment asking“Can you ship to Canada?”, and you reply three days later, by which time they’ve already found another supplier. Someone else sends you a private message asking about specifications, and you reply with “check the website,” which instantly drives them away.The core of social media is“social”, not posting and then disappearing.

Looking at it the other way, what are those people who say“Facebook is performing well this year” doing?
They spend a fixed half hour every day replying to private messages and comments; organize common questions into quick replies; whatever customers ask, they film a short video specifically to answer it.

So don’t rush to blame the platform.
First ask yourself: is your promotion approach being managed with real care, or are you just going through the motions?

So is it really the platform that doesn’t work, or is it that your operations haven’t kept up? See you in the comments section.