High score ≠ good results! The 5 major pitfalls of optimization score, 90% of people have stepped on them

High score ≠ good results! 5 major pitfalls in optimization scoring, 90% of people have stepped on them.

Optimization score is not a useless metric, but using it incorrectly will lead to pitfalls. First, 3 correct ways to use it:

Use it to check for errors: Violations in materials, invalid keywords—these are truly valuable reminders.

Use it to supplement basic settings: Enhance conversions, negative keywords, and materials. Small, harmless tweaks can improve results. 

Don’t force 100 points: Generally, 60-80 points are enough. Focus on conversions and ROAS, not the score.

Next, 5 pitfalls you must avoid:

High score ≠ good results. An 80-point campaign can outperform a 100-point one in conversions.

Recommendations lean toward Google’s new products, which may not suit your industry.

Suggestions are based on “average algorithms” and don’t understand your audience or goals.

Scores change daily and are unstable.

Scores can be artificially inflated by ignoring recommendations, lacking real reference value.

Final conclusion: Optimization score is a supplementary tool, not an ad performance report. Run ads, focus on data, not scores.