Precision matching is a black hole of traffic? A combo move to double ad exposure! (above)

Release Date:2025-02-21

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Have you ever encountered such a situation? You have spent a lot of money on advertising, and the click-through rate seems good, but the conversion rate is pitifully low? Or, the keywords are too precise, the ad display volume is pitifully small, and customers can't see you at all? If you are also worried about the advertising effect, the problem may lie in the keyword matching mode! Today, we will reveal how to optimize the matching mode to make your advertising both accurate and efficient, and easily improve ROI!

Part I: Limitations of Exact Match

Many advertisers believe that exact match is a panacea that allows ads to be displayed only to the most relevant customers. But the reality is not like this!
For example, if you set "carbon steel pipe supplier" to exact match, your ad will not be displayed when customers search for "carbon steel pipe manufacturer" or "carbon steel pipe wholesale". You will miss out on a lot of potential customers!

Although exact match can reduce invalid clicks, it also severely limits the exposure opportunities of ads, especially in the B2B industry, where buyers’ search habits are ever-changing and slight differences may result in no matches. This “over-precision” puts you at a disadvantage in the competition.

Part 2: The best combination of broad match + phrase match

So, how can we expand traffic while ensuring accuracy? The answer is a combination of "broad match + phrase match"!
Broad match: Cover more potential customers. For example, if you set "carbon steel pipe" as a broad match, your ads will be displayed no matter the customer searches for "carbon steel pipe wholesale", "purchase carbon steel pipe" or "carbon steel pipe manufacturer", thus grabbing more potential orders.
Phrase matching: Increase precision. For example, set "carbon steel pipe supply" as a phrase match to ensure that the ad is displayed to customers with clear purchasing intentions, rather than those irrelevant searches.

This combination not only maximizes traffic coverage, but also improves conversion rates through precise targeting, truly achieving “casting a wide net and catching precise fish”!

In the next video, we will reveal the precise sniping method of negative keywords and teach you how to use "data weapons" to filter junk traffic so that every penny of your budget will be spent wisely! Follow me and don't miss it!

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