Precision matching is a black hole of traffic? A combo to double ad exposure! (below)

Release Date:2025-02-21

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In the last issue, we solved the traffic dilemma of precise matching and doubled the exposure by using the combination of broad + phrase matching. But the question is: what should we do when the click-through rate is too high and the conversion rate is low while the traffic is skyrocketing? Today, we will use the combination of 'negative keywords + data closed loop' to completely put an end to ineffective consumption! "

Part 3: The key to avoiding invalid clicks - negative keywords

Hearing this, you may ask: Will broad matching bring a lot of invalid clicks? Indeed, if left unchecked, broad matching may go astray. For example, someone searches for "carbon steel pipe price list" or "carbon steel pipe repair", these search terms are obviously not your target customers.
This is where negative keywords come in handy!

Be familiar with negating invalid search terms such as "price", "installation", and "repair" to avoid wasting budget.
Secondly, check the search term report regularly, find any deviated words, and add them to the negative keyword list in time.

This way, you can filter out low-quality traffic and make sure your advertising budget is spent wisely!

Part 4: Data Validation and Optimization

This combination of "broad match + phrase match + negative keywords" has been verified in many B2B industries.
For example, we once helped a geomembrane supplier optimize its advertising. After adjusting the matching model, the number of inquiries increased by 60%, while the advertising costs decreased by 20%!

These data fully prove that scientific matching model optimization can not only improve advertising effectiveness, but also significantly reduce delivery costs!

Want your ads to reach real buyers accurately without wasting your budget? Try this matching mode combination!

Click on the homepage to watch the previous issue of "Traffic Double Secrets", which will work better with this issue! Need industry-specific negative word library templates? Reply to "Keyword Optimization" in the comment area and receive it via private message

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