Google ads B2B customer blood loss of 5,000 dollars? 3 steps to "rescue" click-through rate over 3 times

Release Date:2025-04-07

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A lead cost $200! Burned money for 3 months with 0 deals!
Folks in the B2B industry know how tough client acquisition is. Today, I'll share a real case study on how we transformed Google Ads from a "money-burning black hole" into a "cash printer". We had an industrial robot manufacturer who spent 3 months on Google Ads, burning through cash with each lead costing $200. The result? All form submissions were from price-comparing students and competitors fishing for solutions—zero deals in 3 months. Why? They were bidding on broad terms like "industrial robots" with CPCs as high as $18, attracting price-sensitive散户 who weren't corporate decision-makers. Their landing page even used C-end phrases like "place order now", which felt unprofessional to cautious engineers. Plus, their盲目投放 got hijacked by competitors using brand+long-tail keywords. Our first step? Precision狙击 decision-makers' search intent. We axed垃圾 terms like "price" and "cheap", focusing on long-tail pain points like "automated production line upgrades" and "PLC system integration". Then we layered ad targeting: engineers searching technical terms got推送《产线改造避坑指南》白皮书; CEOs searching industry terms saw强调免费ROI测算 and 0-deposit定制方案. Result? In 30 days, CTR skyrocketed from 0.8% to 3.6%, and lead cost dropped from $200 to $70. But wait—next post I'll reveal how to use Google's隐形功能 to boost conversion rates by another 300%. Click follow for updates in 10 minutes!

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