Google Ads make B2B clients beg for orders? We rely on 'suicidal bidding' for counterattacks

Release Date:2025-04-07

After doubling their click-through rate, the industrial robot client encountered another major problem. They received numerous applications, but their conversion rate was only 1.2%. Customers kept asking for comparisons, and sales representatives complained that the clients were all newbies. To address this, we launched the second phase, using reverse filtering to target prime customers. We stated in the ad headline that our offer was limited to factories with more than 50 employees, and added a screening questionnaire to the landing page's home screen, asking, for example, whether your company had a PLC engineering team, with a yes or no response. Users who clicked "no" were automatically redirected to the entry-level product page. While this approach reduced lead volume by 40%, our conversion rate skyrocketed to 7.5%, generating two $5 million-level clients in a single month. The third phase involved triggering a chain reaction of customer engagement. We leveraged Google's proprietary tools: ads displaying a competitive product comparison matrix to users who had searched for our company's solutions; customer testimonial videos were pushed to decision-makers who had opened quote emails; and a 300% increase in bid weight for engineers searching for technical documentation late at night. As a result, in just three months, our ROI increased from 0.8 to 5.3, and customers renewed their accounts three times. Competing salespeople complained, saying it was like they were installing surveillance cameras in their company. If you also want Google Ads to efficiently acquire customers, contact us now to customize the most professional promotion optimization plan for you. Remember, precision leads to huge profits!

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