Photovoltaic Equipment Promotion "Turnaround Story": From High Cost, Low Conversion to Explosive Orders (Part 1)

Release Date:2025-03-26

Hello everyone, today I'd like to share a promotional case study of a photovoltaic equipment production line client with you.

Initially, this client encountered major challenges with Google Ads. Their photovoltaic equipment production line had some market competitiveness, but the advertising performance was unsatisfactory. At that time, the daily click volume was disappointingly low, averaging only around 20-30 clicks per day, while the cost per click was unreasonably high, reaching $15-20 per click. Even more frustrating was the persistently high conversion cost, with each qualified lead costing $300-400. With such high costs, the client invested substantial funds but saw no significant returns, which was extremely stressful. After our professional team conducted in-depth analysis, we found the main issues lay in keyword strategy and ad placement settings. The client's chosen keywords were too broad, failing to precisely target the intended customer base. Moreover, the ad scheduling and geographic targeting weren't optimized enough, wasting much of the budget.

To address these issues, we developed a customized solution for the client. For keywords, we conducted meticulous filtering, retaining some high-performing core keywords while expanding numerous precise long-tail keywords like "High-efficiency [specific model] photovoltaic equipment production line customization" and "[specific region] photovoltaic equipment production line supplier", etc. For ad placement settings, we precisely adjusted the scheduling and geographic targeting based on the target customers' active times and locations, ensuring every dollar of the budget was well spent.

So, what were the results after implementing this solution? We'll continue this discussion in our next article.

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