Photovoltaic Equipment's Remarkable Turnaround: From High Costs and Low Conversion to Conversion Explosion (Part 2)

Continuing from the previous article, let's analyze the marketing performance of this optical equipment production line client. After implementing our customized solution, the results were immediately apparent. Click-through rates skyrocketed, increasing from the previous 20-30 daily clicks to 150-200 clicks—a 6-8 fold growth. This indicates more potential customers are viewing the ads, significantly enhancing brand visibility. Cost-per-click (CPC) was effectively controlled, dropping from around $5 to $2-3—nearly halving the expenditure. These aren't just numerical changes; they mean the client acquires more traffic at lower costs. Now examining conversion costs—the client's primary concern—the cost per qualified lead decreased substantially from $300-400 to $100-150. With the same ad budget, the client now gains 2-3 times more high-quality leads. Inquiry volume has increased noticeably, and sales orders have risen correspondingly. A client who previously lost confidence in Google Ads performance now praises our work unreservedly—from poor results to remarkable improvements, achieved through our team's precise Google Ads strategy optimization and continuous refinement. If you're also struggling with Google Ads performance, feel free to contact us—you might be the next success story!

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