Many foreign trade friends share a common frustration: spending money on Google search ads every day, but the click-through rate just won't go up. In fact, for most people, it's not about insufficient budget—it's that the ads themselves fail to truly match users' search intent. To improve click-through rates,

Step 1: Write the right headline. Google's search algorithm dictates that keywords must appear in the headline. For example, if you're advertising carbon steel coils, no matter how much embellishment you add, the system will deem it irrelevant if the headline lacks this term, and users won't click. The core of boosting click-through rates is this: the headline must fully match the user's search query.

Step 2: Include the real purchasing motivations of B2B clients in the headline. This includes: factory pricing, bulk orders, customization support, fast shipping, etc. These aren't just decorative—they're triggers for clicks because users can instantly judge whether you're the supplier they need when they see these details.

Step 3: Ad descriptions must display "specific quantified information." Examples: thickness range, width range, material grade, MOQ, lead time, etc. Especially in the steel industry, the clearer the parameters, the more trust you build. Ads without specifications struggle to achieve high click-through rates.

If your ad's click-through rate is low, it's likely due to mismatched headlines, unclear benefits, or missing specifications. Address these three points, and your CTR will definitely improve.