Many friends have recently asked me privately: The ROI of Google Ads was originally quite good, but once the budget increased, the ROI dropped sharply. Isn't this frustrating? Don't worry—today I'll share a great tip with you.
When encountering this situation, don't rush to increase the budget for a single account. Instead, try setting up multiple Google Ads accounts to run campaigns in parallel. Prioritize bidding on those keywords that have already been proven to "steadily generate revenue."
On one hand, distributing the budget across multiple accounts allows each account to focus on specific keywords or audience segments. This enables independent optimization of ad strategies and bids, precisely targeting the right users. Additionally, with smaller budgets per account, excessive competition within a single account can be avoided, reducing costs. On the other hand, dispersing those "reliable revenue" keywords ensures each account gets sufficient impressions and clicks, fully unlocking their potential. After all, they are key to ad success, with high conversion rates and ROI.
Moreover, multiple accounts provide more testing and optimization opportunities. We can freely experiment with different ad copies, landing page designs, and bidding strategies to find the best promotion methods for each account. This not only enhances ad performance but also deepens our understanding of target user preferences, accumulating valuable experience for future campaigns.
However, managing multiple accounts also has challenges, such as requiring more time and effort. It's crucial to ensure each account's ad strategy and audience targeting remain distinct to avoid internal competition. But with proper planning and management, these accounts can become powerful tools for boosting ad performance and expanding market share. Follow me to learn how to scientifically plan a matrix account strategy! If you have any questions about foreign trade website development or operations, feel free to consult Eyingbao's technical support via WeChat: Ieyingbao18661939702. Our team will sincerely assist you!
