Google Steel Account Makeover! Can you achieve accurate conversions too?

1. Google Account Dilemma: Flooding of Spam Inquiries at High Costs

As digital marketing becomes increasingly fierce, Google Ads is an important channel for many companies to expand overseas markets, and its effectiveness is directly related to the international competitiveness of enterprises. However, for this steel company in Liaocheng, the performance of Google accounts is like a heavy stone, which makes them breathless. In October, the quality of inquiries in the account was poor, and junk inquiries flooded in like a tide. The cost of inquiries soared to 800-1000 yuan, which made the business owners anxious. Faced with such a dilemma, they began to seek professional help, hoping to find a path to accurate and efficient conversion.

2. Precision Strategy: Comprehensive Optimization of Market, Keywords and Advertising

After taking on this challenge, our operations team immediately conducted a comprehensive and in-depth analysis. First, we conducted strict screening and optimization in terms of promotion markets. For those regions with high consumption but low conversion efficiency, or high conversion costs and poor quality, we decisively adopted the strategy of lowering bids or directly suspending promotion. This move not only effectively reduced ineffective investment, but also ensured that every penny was spent wisely.

Next, we conducted in-depth optimization of search advertising keywords. We are well aware that the selection and matching of keywords are directly related to the accuracy and click-through rate of ads. Therefore, we adjusted the matching method of keywords with low click-through rates from phrase matching to broad matching, and significantly increased the frequency of adjusting search terms. Once we found search terms that were irrelevant to the product, we immediately added them as negative terms, which effectively improved the accuracy of customer clicks.

In addition, we have also made drastic changes to search ads themselves. Ads with low click-through rates were ruthlessly deleted and replaced with titles and descriptions that we carefully edited. These new ad content is not only more attractive, but also closely connected to the landing page content, ensuring that users can smoothly understand the product and have a willingness to buy after clicking the ad.

3. Successful counterattack: the quality of inquiries has been improved and the cost has been greatly reduced

After this series of adjustments and optimizations, the steel company's Google account inquiry situation changed dramatically in November. The inquiry cost stabilized at 400-500 yuan, a significant decrease from before. More importantly, the number of junk inquiries also decreased significantly, and the quality of inquiries was significantly improved. This change not only made the business owners overjoyed, but also made them full of confidence in future Google promotion.

4. Continuous follow-up: customer inquiry optimization and multi-language website construction support

However, we are well aware that the optimization of Google accounts is not a one-time process. Therefore, on the basis of improving the quality of inquiries and reducing costs, we continue to track and optimize customer inquiries. We regularly analyze inquiry data to understand changes in user needs and adjust promotion strategies and advertising content in a timely manner based on these changes.

At the same time, in order to further enhance the competitiveness of enterprises in the international market, we also provide enterprises with multilingual website building services. By building multilingual websites, enterprises can not only better meet the needs of users in different countries and regions, but also effectively enhance the brand's visibility and influence in the international market. This move not only brings more potential customers to enterprises, but also paves the way for their overseas expansion.

5. Take action: Let a professional team help you revive your Google promotion

If you are also facing difficulties such as poor performance of Google account, low inquiry quality, high cost, etc., then please do not hesitate any longer! Hurry up and leave a message to consult our Google promotion services! Our professional team will provide you with a full range of optimization plans and solutions to help you achieve a counterattack and accurate and efficient conversion of your Google account. We are well aware that every successful business is inseparable from professional support and assistance. Therefore, let us work together to open a new chapter of your Google promotion!