Google Steel Account's Great Counterattack: From "High-cost Junk Inquiries" to "Precise and Efficient Conversion"

Release Date:2024-12-20

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Are you frustrated with the poor performance of your Google Ads account?

We previously took over a steel materials client from another agency. The situation in October was simply headache-inducing—inquiries were of abysmal quality, spam inquiries were rampant, and the cost per inquiry was shockingly high, reaching 800-1000. The client was deeply troubled by this!

But don't worry—our operations team is no pushover! First, we took decisive action in the advertising market: regions with high spending but low conversion rates, or those yielding high-cost, low-quality inquiries, were either bid down or paused entirely. Not a single cent was wasted on ineffective areas.

Next, we conducted in-depth optimization of the search ad keywords. Low-CTR keywords were switched from phrase match to broad match, while search term adjustments were significantly increased. Irrelevant search terms were promptly added as negative keywords, boosting the precision of client clicks.

Finally, for search ads, we ruthlessly removed low-CTR ads, meticulously reworked headlines and descriptions to make them more compelling, and ensured tight alignment with the landing page content.

After these adjustments—combined with continuous tracking and optimization of client inquiries—the account saw a dramatic turnaround by November. Costs stabilized at 400-500, and spam inquiries dropped significantly. If you also want to revive your Google Ads account and achieve ideal results, leave a consultation request for Google Ads now! Let our expert team solve your problems!

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