Hello everyone, today let's talk about a common challenge faced by Google Ads clients: when the ROI starts to decline, the budget collapses as soon as it's increased. What can be done about this? Easy Ad offers a solution—don't rush to increase the budget immediately. Instead, consider expanding your reach by adding Microsoft Bing Ads. Start by bidding on those stable, high-converting keywords first.
Bing Ads, often overlooked, actually holds tremendous potential. Just like Google Search and Shopping Ads, which directly target customer needs and deliver high returns, Bing's Search and Shopping Ads are equally worth trying. Moreover, Bing Ads has relatively lower competition, CPC traffic costs are more affordable, making it easier to achieve profitability.
As a long-established software and internet company, Microsoft boasts a large base of loyal internet users. These users tend to be older, belong to higher social strata, and possess strong purchasing power. They not only focus on cost-performance but are also willing to pay for high-quality products. So, if your product is premium-priced, Bing Ads is undoubtedly an excellent choice.
If your product keywords and brand keywords already have some search volume on Google, then you shouldn't miss out. Bing Ads' backend is user-friendly—you can simply export your well-optimized Google Ads settings as a spreadsheet and import them directly into Bing's backend, saving significant time and effort.
So, while your Google Ads are generating profits, why not try activating Microsoft Bing Ads to take your ad revenue to the next level? Want to learn more about Bing? Follow me for updates!
If you have any questions about foreign trade website construction or operations, feel free to consult Easy Ad's technical support via WeChat: Ieyingbao18661939702. Our team is ready to assist you!
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