What is the prospect of Vietnam market for foreign trade independent websites? Review of real data from 2024 sellers

What are the prospects for independent e-commerce websites in Vietnam? Real seller data from 2024 reveals growth opportunities. As a Beijing-based supplier of independent e-commerce websites, YiYingBao helps businesses quickly build high-conversion, multilingual websites and seize the opportunities in Southeast Asia.

With the accelerating global digitalization process, Southeast Asia is emerging as a new blue ocean for cross-border e-commerce. Vietnam, as one of the fastest-growing developing countries in the region, is attracting an increasing number of Chinese foreign trade companies to establish independent websites, thanks to its young population, rapidly increasing internet penetration rate, and expanding middle-class consumer base. However, language barriers, lack of localized operations, and low traffic acquisition efficiency remain bottlenecks for most sellers. How to leverage technology to achieve efficient website building and precise marketing has become crucial to success.

Based on data from over 300 Vietnamese companies served by the YiYingBao platform in the first quarter of 2024, and combined with real-time analysis results from the AI marketing engine, this article provides an in-depth review of the current status of independent website operations in the Vietnamese market and offers actionable growth strategy suggestions for foreign trade companies planning to enter or already operating in Vietnam.

Vietnam's e-commerce is experiencing strong growth, making independent websites a new option for brands going global.

According to the latest report from Vietnam's Ministry of Industry and Trade, Vietnam's e-commerce market exceeded US$16 billion in 2023, a year-on-year increase of 28.7%, and is expected to exceed US$20 billion in 2024. Cross-border online shopping continues to rise, with over 65% of Vietnamese consumers having purchased Chinese goods through non-local platforms, primarily in the categories of 3C electronics, home furnishings, clothing, shoes and bags, and beauty and personal care products.

Unlike relying on third-party platforms, an increasing number of companies are choosing to build their own independent e-commerce websites specifically for the Vietnam market. Data shows that companies using independent websites have an average order value 42% higher than those using platforms like Shopee and Lazada, and their repurchase rate is nearly three times higher. The core reason for this is that independent websites allow brands to set their own prices, accumulate customer data, and customize marketing strategies, avoiding the pitfalls of price wars.

Taking a small home appliance company in Yiwu, Zhejiang Province as an example, after registering bilingual domain names (.vn and .com) through domain name services and quickly launching a Vietnamese website using the YiYingBao intelligent website building system, the company achieved an average monthly order volume of over 1,200 orders in just two months, and the advertising conversion rate increased by 185% compared to the previous English website. This case demonstrates the effectiveness of the combination of "localized website building + precise traffic targeting" in the Vietnamese market.

Technology-driven localization: Multilingual website building and AI optimization become key to breaking the deadlock.

Entering the Vietnamese market, language is the first hurdle. But the real challenge isn't simple translation, but rather localizing the content to suit cultural context, consumer habits, and search behavior. Traditional human translation is time-consuming, costly, and struggles to guarantee SEO friendliness. AI-based intelligent website building systems are changing this landscape.

EasyCreative AI Website Building Platform integrates an NLP (Natural Language Processing) engine, supports one-click switching between Chinese, English, and Vietnamese, and automatically generates TDK (Title, Description, Keywords) tags and page content that conform to the search habits of Vietnamese users. The system can also dynamically recommend high-converting keywords based on keyword popularity on major Vietnamese search engines (such as Google and Cốc Cốc), ensuring that independent websites have a solid SEO foundation from the outset.

Furthermore, catering to the website building needs of users in different regions—for example, Shanghai foreign trade independent website teams preferring visual design, while Zhongshan multilingual website development companies prioritize ease of backend operation—the system provides modular templates and a visual editor to meet diverse requirements. Combined with global CDN acceleration nodes, it ensures that access speeds for Vietnamese users remain stable within 1.2 seconds, significantly reducing bounce rates.

From website building to customer acquisition: Improving conversion efficiency through a complete marketing loop.

The success of an independent website lies not only in its "building" but also in its "operation." Data shows that in 2024, Vietnam had 78 million social media users, with Facebook and TikTok being the main traffic drivers. However, many businesses are still stuck in the rudimentary stage of manually posting and replying, resulting in low operational efficiency.

YiYingBao's social media automation system supports unified management of multiple accounts, allowing for scheduled posting of Vietnamese content, automatic replies to frequently asked questions, and AI-powered analysis of fan interaction data to optimize content strategies. Simultaneously, its AI-powered advertising intelligent manager integrates with Meta and Google Ads, providing real-time diagnostics of ad account performance and generating optimization suggestions. A client in Huizhou who was building a multilingual website experienced a 140% increase in ad CTR and a 58% decrease in cost per conversion after implementing this feature.

It is worth mentioning that the system supports seamless integration with domain name services , realizing full automation of domain name registration, resolution, SSL deployment and website launch, truly fulfilling the promise of "fast website building in Beijing", and shortening the average website building cycle to within 72 hours.

Emerging Market Strategy: Expanding from Vietnam to Latin America and Singapore

While deepening its presence in the Vietnamese market, more and more clients are beginning to focus on the Latin American market and Singapore, Southeast Asia's second growth engine, through independent e-commerce platforms. Although Spanish and Portuguese are the main languages in Latin America, the region has enormous consumption potential, especially in countries like Mexico and Brazil, where the acceptance of Chinese-made products is increasing year by year.

YiYingBao, leveraging its AI-powered multilingual generation capabilities, supports website creation in 18 languages, including Spanish, Portuguese, Thai, and Malay, helping Jiangsu service providers and Shanghai-based independent foreign trade website teams quickly replicate their successful models. In Singapore, with its international business environment and high-purchasing-power consumers, it has become an ideal springboard for brands to expand into the high-end market.

The company has established a local service team in Singapore to provide compliance consulting, payment access, and localized promotion support, helping businesses achieve "one-stop website, global reach." Over the next three years, EasyMarket plans to extend its service network to key Latin American countries such as Colombia and Chile, building a global digital marketing ecosystem covering the Asia-Pacific, Latin America, and the Middle East.

Summary and Action Guidance: Seizing Opportunities and Winning Global Markets with Technology

In 2024, the Vietnamese market remains a strategically important region with high potential and high returns for independent foreign trade websites. However, competition is also becoming increasingly fierce. Only by leveraging AI and big data to achieve efficient website building, precise marketing, and localized operations can businesses break through in this red ocean market. Whether it's Beijing suppliers of independent foreign trade websites, Yiwu practitioners, or multilingual website building clients in Zhongshan, Huizhou, and other regions, they all need a full-chain solution that integrates intelligent website building, SEO optimization, social media operation, and advertising.

E-Market, a global digital marketing service provider with a decade of experience, has helped over 100,000 companies achieve global growth. We are not only a technology provider but also a long-term partner for businesses going global. Leveraging authoritative certifications such as Google Premier Partner and Meta official agent, combined with our self-developed AI algorithm platform and global traffic ecosystem, we provide businesses with a sustainable growth engine.

Contact us now to learn more about our solutions for rapid website building, multilingual support, and AI-driven marketing, giving your brand a competitive edge in Vietnam and the global market.