• Domain Registration: The First Step in Brand Globalization, Your Guide to Digital Asset Configuration
  • Domain Registration: The First Step in Brand Globalization, Your Guide to Digital Asset Configuration
  • Domain Registration: The First Step in Brand Globalization, Your Guide to Digital Asset Configuration
Domain Registration: The First Step in Brand Globalization, Your Guide to Digital Asset Configuration
In the digital age, a domain name is more than just a web address; it's your brand's identity, the core of your digital assets, and the gateway to all online traffic. Decisions about domain name registration directly impact your brand positioning, search engine rankings (SEO), and long-term business value. However, faced with millions of domain name extensions and a complex registration process, many businesses and individuals often overlook the strategies and technical principles behind them. This special page, created by Yiyingbao's team of senior SEO experts, will systematically explain the definition of domain name registration, ICANN's management mechanisms, the technical principles of the Domain Name System (DNS), security management strategies, and how to maximize your brand professionalism and SEO potential through scientific domain name selection. Whether you're a startup, a brand manager, or a domain name investor, this guide will be your authoritative reference for efficient and secure domain name asset allocation. Master the core secrets of domain name registration now and lay a solid foundation for your digital brand!
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Domain Name Registration: Identity in the Digital World

A domain name is a unique name used to identify and locate a computer or service (such as a website or email) on the internet. Domain name registration is the process by which an individual or organization, through a domain name registrar , applies to a specific domain name registry and obtains the right to use the domain name for a specified period of time.

域名注册:品牌全球化的第一步,您的数字资产配置权威指南

Why are domain names so important?

  1. Brand identity: A concise, memorable, and highly brand-relevant domain name is the core of a brand's online communication.

  2. Network addressing (Accessibility): Domain names are friendly alternatives to IP addresses (such as 192.168.1.1 ). They allow users to access websites by typing in easy-to-remember names.

  3. Digital Asset: High-quality domain names have high commercial and investment value and are important intangible digital assets for enterprises.

  4. SEO Basics: Factors like domain structure, keyword relevance, and domain age are fundamental to search engine rankings (SEO).

The three core roles of domain name registration

  • User/Registrant: The owner and user of a domain name.

  • Registrar: An organization that is certified by ICANN and provides domain name registration services directly to the public (such as Yiyingbao).

  • Registry: Responsible for managing the database and operations of top-level domains (TLDs), such as Verisign managing .com and .net .



The development history of the domain name system: from IP addresses to global naming

The history of the domain name system is a story of the internet's evolution from a military research network to a global commercial and information infrastructure:

1. Early Addressing (1960s-1980s): Hosts.txt and IP Addresses

In the early days of the internet, every computer on the network had a single, digital IP address . To make it easier to remember, people maintained a file called Hosts.txt , which recorded the correspondence between host names and IP addresses. As the network grew, this manual maintenance method quickly became unsustainable.

2. The Birth of the Domain Name System (DNS) (1983-1985):

In 1983, Paul Mockapetris invented the Domain Name System (DNS) . DNS is a hierarchical, decentralized naming system that automatically converts domain names to IP addresses. In 1985, the first generic top-level domains (gTLDs), such as .com , .org , and .edu were officially registered and used, marking the beginning of modern domain name registration.

3. Commercialization and Management Standardization (1990s): ICANN is established

With the rise in popularity of the World Wide Web (WWW), demand for domain names exploded. In 1998, the Internet Corporation for Assigned Names and Numbers (ICANN) was established. This non-profit organization is responsible for the allocation of global Internet resources, including the management of domain names and IP addresses. ICANN's establishment ended direct government management of domain names and established a three-tiered management system: registry, registrar, and registrant .

4. Expansion of top-level domain names (2012 to present):

To address the increasing scarcity of internet resources, ICANN launched the New Generic Top-Level Domain (New gTLD) program in 2012. This resulted in the emergence of thousands of new domain extensions, such as .shop , .tech , .xyz , and .app , significantly expanding domain name options and providing more brand positioning opportunities.



The technical principles of domain name registration: How the Domain Name System (DNS) works

To understand domain name registration, you must understand the underlying technology behind domain name resolution— the Domain Name System (DNS) . The core principle of DNS is a distributed database that stores all global domain names and their corresponding IP addresses in a hierarchical system.

域名注册:品牌全球化的第一步,您的数字资产配置权威指南

1. Four core elements of domain name resolution

When a user enters a domain name (such as www.yiyingbao.com ) in a browser, DNS resolution is performed through the collaboration of the following four main servers:

  • Recursive Resolver: The one to which your computer first sends a query (usually an ISP or public DNS server).

  • Root Name Server: Located at the top of the DNS hierarchy, it tells the resolver which TLD server to query.

  • Top-level domain name server (TLD Name Server): responsible for the resolution of specific suffixes (such as .com ).

  • Authoritative Name Server: stores the final record of a specific domain name (such as yiyingbao.com ) and tells the IP address.

2. The complete process of domain name resolution

  1. Query initiation: The user enters the domain name.

  2. Recursive query: The recursive resolver first checks the local cache. If there is no record, it initiates a query to the root domain name server .

  3. Layer by layer: the root server points to the TLD server of .com ; the TLD server points to the authoritative domain name server of yiyingbao.com .

  4. Get IP: The authoritative server returns the final IP address to the recursive resolver.

  5. Return to user: The recursive resolver returns the IP address to the user's browser, which then initiates a connection request to the IP address to load the website content.

The entire process is typically completed in milliseconds and relies heavily on efficient caching mechanisms and a globally distributed server network.



Technical Features and Strategic Applications of Domain Name Registration

Modern domain name registration and management services have gone beyond simply "buying a URL" and integrate multiple technical features such as security, performance and marketing.

1. The Art of Configuring Domain Name Resolution Records

After domain name registration is completed, users can manage various DNS records through the registrar to achieve different applications:

  • A record (Address): points a domain name to an IPv4 address (most commonly used).

  • CNAME record (Canonical Name): points a subdomain to another domain (for example, pointing blog.example.com to another blogging platform).

  • MX record (Mail Exchange): Specifies the server address that handles emails for the domain name and is the basis of the corporate email system.

  • TXT record (Text): Used to store text information, commonly used for email anti-spam verification (SPF/DKIM) and website ownership verification (such as Google Search Console) .

2. Domain Name Security Technology: Protect Your Digital Assets

  • Domain Lock: This prevents a domain name from being transferred to another registrar maliciously or by mistake without authorization. It is a core measure to prevent theft.

  • Whois Privacy Protection: Hides the registrant's personal contact information (name, address, phone number) to prevent spam and personal information leakage.

  • DNSSEC (Domain Name System Security Extensions): Ensures that the DNS resolution information received by users is authentic and has not been tampered with, effectively preventing DNS hijacking .

3. SEO strategy application for domain name registration

The selection and management of domain names directly affect SEO results:

  • Brand priority: Give priority to domain names that are highly consistent with the brand name , which helps brand search and trust.

  • Simple and easy to remember: The shorter and easier it is to pronounce a domain name, the more it can reduce user input errors and increase direct access traffic.

  • Choose your domain extension carefully: For businesses targeting the global market, .com remains the preferred choice, as it offers the highest authority and user trust. For local businesses, using country code top-level domains (such as .cn and .tw ) can enhance regional relevance.

  • Multi-domain protection: Register the main brand-related suffixes and easily misspelled versions to prevent competitors from registering them or losing traffic.



Application scenarios of domain name registration: building a global digital ecosystem

Domain name registration is the starting point for building all digital ecosystems. Its application scenarios are extensive and crucial:

Application ScenariosThe Strategic Role of DomainsSupport Provided by EasyBiz
品牌官网建设>Brand official website constructionEstablishing brand online identity as the exclusive gateway for all digital content.Domain Registration, Security Locking, High-Performance DNS Resolution
企业电子邮件系统>Corporate email systemSetting up MX records to create professional corporate email with domain suffixes.MX Record Configuration, Email Authentication Guidance (SPF/DKIM)
数字营销与广告>Digital Marketing and Advertisingad.example.com)或跳转域名进行广告追踪落地页测试。>Use subdomains (such as ad.example.com ) or redirect domains for ad tracking and landing page testing .Flexible DNS Configuration, Quick A/CNAME Pointing
国际化与本地化>Internationalization and Localization.shop, .tech)进行本地化运营。>Register different country code top-level domains (ccTLDs) or new gTLDs (such as .shop , .tech ) for localized operations.Global Domain Suffix Registration Services, Multilingual Domain Support
域名资产投资>Domain name asset investmentRegistering potentially valuable generic terms or short domains for long-term investment or premium resale.Domain Pre-registration Services, Professional Domain Valuation


Yiyingbao: Your domain name registration and management expert

Yiyingbao is not only an ICANN-accredited domain name registrar, but also your digital asset allocation expert. We understand the strategic value of domain names and provide one-stop, highly secure, and efficient domain name services:

易营宝域名自动解析功能上线,高效助力网站快速上线.jpg

  • Global Domain Name Registration: We provide registration services for mainstream suffixes such as .com , .net , .org , as well as thousands of new gTLDs and ccTLDs.

  • High-performance DNS resolution: Provides globally distributed, high-availability DNS resolution services to ensure the speed and stability of your website access.

  • Full security guarantee: Whois privacy protection and domain name locking functions are provided by default to ensure the security of your domain name to the greatest extent.

  • SEO-friendly suggestions: Our experts will provide professional SEO suggestions on domain name selection and configuration based on your industry and target market.

  • Flexible domain name management tools: Provides an intuitive and easy-to-use management console that allows you to easily configure various DNS records, renew and transfer domain names.

Choosing Yiyingbao means choosing a safe, reliable and efficient protection for your digital assets.

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