Footwear companies, how to achieve Google efficient customer acquisition? (above)

Hello, friends, today let's talk about how footwear enterprises can achieve high-efficiency customer acquisition on Google and secure high-quality orders at low costs!

First, let's analyze why your Google ads might be "burning money without results":

First, blindly targeting the keyword "shoes": In reality, buyers rarely search for "wholesale shoes." They typically search for specific terms like "shoe OEM manufacturers."

Second, the website homepage is filled with product images but lacks factory videos, production processes, minimum order quantities, and other essential information.

Third, "mismatched" ads and landing pages: For example, the ad claims "supports small-batch customization," but the landing page states "5,000 pairs minimum order."

So, what strategies can turn Google into your "customer filter"?

First tactic: Capture "long-tail decision keywords" to avoid red ocean competition.
Footwear buyers' search behavior on Google generally falls into three stages:

First stage, demand research: For example, they might search "how to choose safety shoes for construction sites."

Second stage, supplier screening: Typically, they search for "waterproof shoe manufacturers with ISO certification." Our ad headlines can directly address these needs, e.g., "ISO 9001 certified, 200+ styles, safety shoe OEM customization."

Additionally, the ad landing page can feature factory videos, certification documents, etc.

Third stage, price comparison: They often search for "500 pairs minimum order safety shoe quotation."

For this, we can create dedicated landing pages: "Get an instant quote."
What other methods can help footwear companies achieve high-efficiency customer acquisition? Stay tuned for our next update.

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