How many pitfalls have you encountered in Google's marketing?

Attention everyone! Today we'll conduct a surprise test of your professionalism by randomly throwing out some challenges to see who gets caught off guard.

Host: Higher exposure is always better, right?

A: Not necessarily! The first step in client acquisition is to define objectives before setting ad strategies. Impressions ≠ orders, and clicks don't guarantee purchases.

Host: Lower CPC means better ROI, correct?

B: Wrong! Every industry has its safe CPC range. Don't panic over occasional spikes - blindly lowering bids hurts yourself. Quality traffic will vanish (double-click attribution shows leakage)!

Host: Mobile traffic dominates, so focusing there can't be wrong?

C: Not entirely! For B2B sectors, desktop remains the main battlefield. We need precise clients, not meaningless exposure!

Host: Then Google PMAX full-funnel campaigns are mandatory, yes?

D: Well... Smart bidding is useful but don't treat it as a magic wand. The core metric is qualified conversions - test first, then scale what works!

Remember! Advertising isn't metaphysics - it's science! Professional operators use results to reverse-engineer strategies, making every penny count!

What Google Ads pitfalls have you encountered? The comments section awaits your insights!